TayShaun Xantana
Founder & CEO
Before asc7nt had a collection, a finished emblem, or a single manufactured product, it had two young men whose ambitions would eventually converge.
TayShaun Xantana and GioVanni Saint-Aurévier first met while working at Walmart. Their friendship developed outside the workplace, with Xantana initially helping Saint-Aurévier explore content creation. But entertainment was never Saint-Aurévier's principal ambition. His interests had long belonged to fashion, styling, and the possibility of creating a clothing brand of his own.
After both left Walmart, communication gradually faded. Saint-Aurévier stopped producing content, and their ambitions continued developing independently.
Their reunion began somewhere neither had anticipated.
While revisiting an old collaborative video, Xantana noticed a comment left by one of his earliest supporters:
“yo your friend genuinely has aura”
He mentioned Saint-Aurévier. The two reconnected, began exchanging ideas, and discovered that their separate ambitions were considerably more compatible than either had previously explored.
For Xantana, the conversation became a catalyst. For Saint-Aurévier, it offered the opportunity to develop the fashion enterprise he had already envisioned.
“gio had his vision, i had mine. we put em 2gather & made sumn bigger.”
GioVanni Saint-Aurévier
Co-founder & Creative Director
Their shared upbringing in digital culture became one of asc7nt's defining influences. Both had grown up playing video games, particularly Fortnite, where rare skins, account histories, and recognizable cosmetics could carry extraordinary significance among players.
The fascination extended beyond the objects themselves. It concerned the strange ability of scarcity, design, and collective recognition to transform something digital into a cultural possession.
The founders began exploring what would happen if those principles entered the physical world.
From that thinking emerged asc7nt's collectible rarity framework, its developing seven-leaf clover identity, and an ambition extending across fashion, original intellectual property, and cultural products.
Xantana assumed responsibility for the company's business architecture, design, technology, and long-term direction. Saint-Aurévier became its Co-founder and Creative Director, contributing styling, visual judgment, photography, and creative development.
Their partnership joined two ambitions within one enterprise.
“everybody can make clothes. ion see everybody building sumn worth remembering.”
The company remains in its earliest stages. Its visual identity is evolving, and its proposed products have yet to enter production. Nevertheless, its founders have already established the principle around which the enterprise is being constructed: cultural recognition should eventually become something tangible, recognizable, and owned.
Two founders. One name. An unfinished history.